Brand Case Study
Pure Barre San Pedro
“Pure Barre Align Shift Session”
Live Fitness + Wellbeing Experience
CLIENT: Pure Barre San Pedro
YEAR: 2026
SERVICES:
Creative Direction · Event Production · Mental Health Programming · Music Licensing · Post-Event Measurement
THE OPPORTUNITY
A Fitness Studio Ready to Meet Its Members Beyond the Barre
Pure Barre San Pedro wanted to do more than deliver a great class. The studio's community was already showing up consistently — the invitation was to meet them at a deeper level. In an industry where retention increasingly depends on emotional resonance, they saw an opportunity to pilot something new: a barre class built around intention, breath, and mental wellbeing, not just reps and results.
The Shift Productions was brought in to design a format that honored both dimensions — physical and emotional — and to measure what happened when members were invited to move with purpose.
OBJECTIVES
→ Create a fitness class that genuinely integrates mental wellbeing, not as an add-on, but as a foundation
→ Deepen member loyalty and community belonging at the studio level
→ Measure participant wellbeing outcomes and future attendance intent
→ Generate proof-of-concept data to support a greater vision for Pure Barre engagement
→ Demonstrate that wellbeing programming drives retention, not just satisfaction
→ Build a class format that could scale regionally or nationally
THE APPROACH
Designing a Class That Moves the Whole Person
We designed the Barre Align Shift Session from the inside out — building the mental wellbeing framework first, then shaping the physical class around it. Working with Pure Barre San Pedro's instructor team, we developed a one-hour format that felt entirely native to the studio environment: grounded, accessible, and calibrated to where members actually were, not where they were expected to be.
Clinical oversight from The Shift's wellbeing team ensured that every element, from the intentional opening to the music curation, was evidence-informed and emotionally safe. The result was a session that felt like a workout and left participants with something they hadn't expected.
WHAT WE DELIVERED
→ Shift Session Format Design - a structured fitness and wellbeing class framework tailored specifically for the Pure Barre environment
→ Creative Direction - branded thematic framing and instructor integration across the full arc of promotional assets, social copy, event design, and ads
→ Mental Health Programming - clinical oversight and wellbeing scaffolding woven into class design and transitions
→ Music Licensing - custom licensing via Signature Tracks for a curated, emotionally intentional playlist
→ Post-Event Measurement - participant satisfaction survey capturing wellbeing outcomes, retention intent, and likelihood to recommend
→ Proof of Concept - participant data and qualitative feedback positioned to support a corporate vision beyond a one-off event
The Work
83% rated wellbeing integration "extremely valuable"
·
100% left feeling more grounded
·
9.7/10 likelihood to recommend
·
100% more likely to keep coming to Pure Barre
·
100% want to attend another Shift Session
.
83% rated wellbeing integration "extremely valuable" · 100% left feeling more grounded · 9.7/10 likelihood to recommend · 100% more likely to keep coming to Pure Barre · 100% want to attend another Shift Session .
Proof in Action
What Happened When the Studio Made Space
Every metric is participant-reported -- no incentives, no paid promotion. These numbers reflect what members experienced when mental wellbeing was woven into a class they were already showing up for.
100%
Reported feeling more grounded, calm, or positive after the session
100%
Said they're more likely to keep coming to Pure Barre because of the wellbeing integration
100%
Very interested in attending another Pure Barre Shift Session
9.7/10
Average likelihood of recommending to friend or community member
“Working with The Shift was an incredible experience.
Their message is powerful, their team is professional and responsive, and they are true partners who make you feel valued every step of the way.
They treated our team with so much care and appreciation, and we loved being part of such a meaningful event. Pure Barre San Pedro looks forward to partnering with The Shift again and highly recommends them to anyone looking to create an impactful experience!”
- Wen Vale, Owner Pure Barre San Pedro and Redondo Beach
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