Brand Case Study
MEDICINAL MEDIA
Laughter Yoga Shift Session
CLIENT: Medicinal Media
YEAR: 2025
SERVICES:
Creative, Production, Strategy, Live Online Event
THE OPPORTUNITY
AN IMPACT MEDIA BRAND SHIFTING INTO A NEW COMMUNITY EXPERIENCE
Medicinal Media wanted to produce a live online wellness experience that was credible, safe, and genuinely participatory - without feeling clinical or performative.
They needed a production partner who understood both the mental health landscape and how to build content that moves people in real time.
OBJECTIVES
→ Expand their digital wellness community beyond existing audience
→ Drive brand awareness as a credible mental health platform
→ Deliver practical, participatory tools for emotional wellbeing
→ Provide freshness and fun while engaging with new information
→ Enable content and experience to remain accessible beyond live event
THE APPROACH
BUILDING THE FORMAT FROM THE INSIDE OUT
The Shift Productions designed and produced a Laughter Yoga Shift Session - a live online community event built for active participation, not passive watching.
Every element was developed with clinical oversight, ensuring the experience was engaging, safe, and responsible.
WHAT WE DELIVERED
→ Format Development - repeatable, scalable event structure to enable wide participation
→ Talent Sourcing - certified laughter yoga instructor engagement and creative support
→ Full Creative - promotional design, in-show content, and run of show
→ Full Production - live event technical direction and hosting of session
→ Mental Health Guardrails - clinical oversight throughout content development and live event
→ Community Activation - organic outreach enabled attendance from 10+ countries
The Work
248% increase in watch time
·
73% reported a positive shift
·
100% would attend again
·
248% increase in watch time · 73% reported a positive shift · 100% would attend again ·
Proof in Action
IMPACT THAT WENT BEYOND THE NUMBERS.
People who had never tried a mental health practice before showed up, stayed, and reported real shifts in how they felt. Not just engagement, actual impact.
+248%
Increase in watch time
100%
Would attend a future event
10+
Countries participated
+116%
Increase in page views
+73%
Reported a positive shift
72%
Tried something new
“The Shift has been an excellent creative partner.
Their thoughtful approach helped us show up more authentically,
and deepened our connection with a larger community."
— Rob VanAlkemade, Executive Producer, Medicinal Media
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